Mountain Sports, Cabin & Travel Show - Knoxville/Asheville - Ads, Marketing, Data Collection | Mountain Sports Cabin & Travel Show

Ads, Marketing, Data Collection

Mountain Sports, Cabin & Travel Show
POSTPONED – TBD
Sevierville Events Center, Sevierville, TN
(Knoxville – Asheville – Smoky Mountains)

Co-Produced by:

Right advertising – Right market:

Advertising & Marketing:

Our huge media and marketing campaign will saturate the entire East Tennessee region. Details will be posted closer to showtime. See below to view a sample TV ad and other elements of the marketing campaign from our March 2011 show in Ft. Wayne, Indiana.

Current ads, promos and releases scheduled:

Front page banner ads on Log Cabin Homes website
Front page and event page banners ads on loghomes.net website

Check out examples of our ads, promos and releases:

Data Collection:

We use technology typically seen only at large trade-only events to capture attendees’ contact information, demographics, interests, purchase plans and their reasons for attending the show. Attendees register online before the event or at the event entrance. The data helps us – and you – better understand our audience and apply that knowledge to marketing and show design. Registration data is also used for the following:

Attendee badges and pass-out cards. Attendees wear barcoded badges embedded with all the info gathered at registration. Exhibitors can rent handheld scanners, enabling info capture with a simple point and click. Attendees are also supplied with pass out cards containing their contact info. Even exhibitors who don’t rent scanners can ask attendees for these cards and avoid having to write down the info.

We market you to attendees before the show begins. Pre-registered attendees get email reminders before the show that list all exhibitors and promote exhibitors’ show-only specials, door-prize donations, seminar or clinic presentations and sponsorships.

We market you to attendees after the show is over. Attendees get thank-you emails after the show urging them to stay in contact with all exhibitors, and we include the complete exhibitor list with website links.